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Working As An Extension of Your Team 

Recruiting retail to your market is our expertise. Here are additional ways we can serve your community.

Kelly from The Retail Coach
The Retail Coach team meeting around a table
Charles Parker meeting with a client
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Retail Recruitment 

Achieving economic development gains for communities through active retail recruitment and trusted as the most experienced retail consulting firm in the nation. We're Community Consultants. We're Trusted Partners. We're Not Brokers.

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Retail Recruitment 

Achieving economic development gains for communities through active retail recruitment and trusted as the most experienced retail consulting firm in the nation. 

Retail:360® Process with Steps

Retail:360®️ Process

Our proprietary Retail:360® Process identifies the strengths and weaknesses of your community to attract retail and highlights your community’s advantage over competing cities. Through our multi-phase approach to recruiting new retailers, we’re able to help communities build a long-term retail economic development plan. Experience the power of our Retail:360® Process, an eight-phase approach to retail recruitment and development. We meticulously identify your community’s strengths and weaknesses, positioning you as a prime destination for new retailers. From initial assessment to strategic planning, our comprehensive process fosters sustainable economic growth, ensuring your local economy thrives.

PHASE ONE

Analyzing Your Retail Market

1

Analyzing Your Retail Market

We spend time on the ground in your community to become experts on your retail market. We identify key retail districts, your community’s retail trade areas, and other important information that retailers look at when analyzing communities.

PHASE TWO

Determining Retail Opportunities

2

Determining Retail Opportunities

We identify the best retail opportunities for your community by analyzing demographics, psychographics, and looking at existing retail gaps. A Retail Gap Analysis helps determine where retail opportunities exist.

PHASE THREE

Identifying Development Opportunities

3

Identifying Development Opportunities

Retailers are more likely to consider communities that already have retail space available. To capitalize on this, we spend time identifying key development and redevelopment opportunities that can be presented to retailers that may be interested in your community.

PHASE FOUR

Identifying Retailers & Developers for Recruitment

4

Identifying Retailers & Developers for Recruitment

Retailers and developers must “fit” the market based on their location requirements. We use research, your community demographics & psychographics, and available sites to target retailers and developers that may be interested in your community.

PHASE FIVE

Marketing & Branding

5

Marketing & Branding

Our team creates marketing materials for your team to use at conferences or send to retailers, developers, and brokers that may be interested in your community. Some marketing pieces include a Retail Market Profile, Retailer Marketing Packages, GISt Data & Site Platform, and many others.

PHASE SIX

Recruiting Retailers & Developers

6

Recruiting Retailers & Developers

Our team recruits retailers and developers on your behalf. We leverage our relationships and knowledge of the industry to ensure your community is getting noticed by retailers.

PHASE  SEVEN

Downtown & Urban Revitalization

7

Downtown & Urban Revitalization

We empower existing businesses to expand and provide the data and research necessary for entrepreneurs to explore new opportunities. Our team hosts retail workshops that assist existing retail businesses in making informed decisions about expanding merchandise lines or pursuing new retail opportunities.

PHASE EIGHT

Coaching & Ongoing Support

8

Coaching & Ongoing Support

We become part of your team to help you have long-term retail recruitment success. By providing ongoing coaching and support, we’re able to help ensure your team is successful in recruiting new retailers and developers.

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Let's Work Together

Unlock your community’s potential with our unique Retail:360® Process. We meticulously analyze your area’s strengths and weaknesses, showcasing what sets you apart from competing cities. With our comprehensive, multi-phase strategy, we attract top-tier retailers and create a sustainable, long-term retail development plan tailored to your community’s needs. Elevate your local economy and stand out on the map with our expert guidance. Let’s build a thriving future together.

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Retail

Recruitment

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Community Trade Area Reports & Data Deliverables

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Downtown Retail Revitalization

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 Training Workshops

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