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The Retail Coach, founded in 2000, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 650 communities in 40+ states will create better, stronger places to live and work.

 

For more information on The Retail Coach, visit theretailcoach.com

Blog: Dynamic Trends in the Current and Future Retail Environment

  • Writer: Matthew Lautensack
    Matthew Lautensack
  • Jan 19, 2021
  • 1 min read

Updated: Apr 10

2020 Holiday Retail Sales 

Facing unprecedented challenges from a spike in the COVID virus, state restrictions on retailers and heightened political and economic uncertainty, consumers demonstrated incredible resilience this holiday season.  


  1. Holiday sales grew 8.3% to $789.4B (4.1% increase in 2019)

  2. Online sales grew 23.9% to $209B (14.6 increase in 2019)

  3. Last 2 weeks were key to increase (too late for deliveries) with consumers taking advantage of quick in/out trips, BOPIS and curbside

  4. Building materials & garden supplies – up 15%

  5. Sporting goods – up 15.2%

  6. Grocery & beverage stores – up 9.6%

  7. Health & personal care – up 5.4%

  8. Furniture & home furnishings – up 2.2%

  9. General merchandise – down 0.1%

  10. Electronics & appliance stores – down 14.4%

  11. Clothing & clothing accessories  – down14.9%

Consumers have forever changed how they shop and the return to “normal” may never happen again.


2021 Retail Trends

  1. Touch-Free Shopping is the New Norm

  2. E-Commerce Will Continue to Shape Retail

  3. Big-Box Stores Rule

  4. Restaurants Morph to Less-Touch 

  5. Extreme Pressure on Middle Market Retail 

  6. More Startups & Manufacturing Models 

  7. Accelerated Decline of Enclosed Malls 

  8. Zoom-Dressing to Continue

2021 Retail Expansion

To get consumers back into stores, they must provide unquestioned safety and an INCREDIBLE SHOPPING EXPERIENCE.


Consistent with previously mentioned pressure on mid-market retail, below are examples of the retailers looking to expand in 2021. For a more complete list click here.



The Retail Coach is a national retail recruitment and development firm that combines strategy, technology and retail expertise to develop and execute high-impact retail recruitment and development plans.  

To get more information on The Retail Coach email us at: Info@TheRetailCoach.net

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