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About The Retail Coach

The Retail Coach, founded in 2000, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 650 communities in 40+ states will create better, stronger places to live and work.

 

For more information on The Retail Coach, visit theretailcoach.com

Case Study: College Station, Texas Community Success

Jul 27, 20202 min read

THE CHALLENGE





College Station is located in East-Central Texas with a population of roughly 118,000 residents. The city is located 83 miles from Houston and 87 miles from Austin.

College Station is well known for being the home of Texas A&M University. The university was founded in 1876 and is the oldest institution of higher education in Texas.

The community is centered around being a college town, but is also home to a large population of permanent residents. Because of this, it is important that College Station maintains retail and restaurants that target both permanent residents and college students.

THE SOLUTION





The city of College Station first partnered with The Retail Coach in 2015. Sine 2015, The Retail Coach has worked closely with College Station economic development staff on a targeted retail recruitment strategy.

New retailers and restaurant added to College Station with the help of The Retail Coach include the following, just to name a few:

Another Broken Egg, Dunkin’/Baskin Robbins, Five Guys, I Heart Mac & Cheese, Krispy Kreme, La Madeline, Lucchese, Snooze A.M. Eatery, Velvet Taco, Conn’s, Five Below, HomeGoods, Lululemon, Party City and Orange Theory. [/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”“We have been delighted with the retailers and restaurants that have already decided to make College Station a home for them, but we are confident many more are to come. With a growing permanent residents base, growing college student population, and strong Retail Trade Area, we expect this retail growth to continue for years to come.”” font_container=”tag:h2|font_size:24|text_align:left|color:%23043a5a|line_height:1.2″ google_fonts=”font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:300%20light%20regular%3A300%3Anormal”][vc_custom_heading text=”Aaron Farmer, President-The Retail Coach” font_container=”tag:h2|font_size:16|text_align:left|color:rgba(0%2C0%2C0%2C0.5)” google_fonts=”font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line” custom_height=”20″][vc_column_text]

Community

College Station, Texas[/vc_column_text][divider line_type=”No Line” custom_height=”20″][nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Download Case Study” url=”https://theretailcoach.net/wp-content/uploads/2020/07/cs-case-study-pdf.pdf”][/vc_column][/vc_row]

 

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