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About The Retail Coach

The Retail Coach, founded in 2000, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 650 communities in 40+ states will create better, stronger places to live and work.

 

For more information on The Retail Coach, visit theretailcoach.com

Webinar: Retail Recruitment Reimagined

3 days ago
1 min read
ICSC Las Vegas 2026: Know Before You Go This webinar will be led by Aaron Farmer and Caroline Harrelson, two seasoned ICSC attendees who have navigated the event for years. They’ll be joined by Morgan Wortham from ICSC’s public sector team to offer insider advice and answer your questions.  Webinar To Occur Tuesday, April 15, 11:30 AM ET

Retail Recruitment Reimagined Compete Smarter. Target Better. Win Bigger.


Retail recruitment isn’t about sending emails and waiting for responses. It’s about precision, positioning, and proactive strategy.

In today’s competitive landscape, retailers are selective, cautious, and data-driven. This session will show municipal leaders how to align their community with current retail and restaurant trends, eliminate common recruitment mistakes, and build a focused targeting strategy that delivers measurable results.

Walk away with:

  • Insight into today’s hottest retail and restaurant trends

  • A framework for building a powerful retail recruitment strategy

  • Actionable tactics to attract and secure the right prospects

  • A clearer understanding of what site selectors prioritize



Speakers

  • Aaron Farmer – Partner, The Retail Coach

  • Charles Parker – Vice President, The Retail Coach


Webinar took place Thursday, October 15, 11:30 AM CDT



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