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Facts, Feelings, Opinions and Truth Are Not the Same Thing
But All are Important in Attracting Retail to Your Community When The Retail Coach works for a client, they conduct a lot of research...
Matthew Lautensack
Nov 20, 20193 min read


Stories in Retail: Braum’s Breaks Ground in Wolfforth, Texas
Stories in Retail: Braum’s Breaks Ground in Wolfforth, Texas Partner The City of Wolfforth, Texas Community Wolfforth, Texas What TRC...
Matthew Lautensack
Nov 20, 20192 min read


Stories in Retail: Mod Pizza to Open in Waxahachie, Texas
Stories in Retail – Mod Pizza to Open in Waxahachie, Texas The Players Waxahachie, Texas was founded in 1850 and became a pivotal...
Matthew Lautensack
Nov 20, 20192 min read


Your Website is More Than Your Online Business Card or Billboard
Your Website is More Than Your Online Business Card or Billboard It is the Entrance to Your Business If you are going to have a website,...
Matthew Lautensack
Oct 25, 20193 min read


Development Association Partners with Texas-Based Organization to Promote Retail Growth in Our Region
The Retail Coach core staff, from left: Project Manager Kyle Cofer, President Aaron Farmer, Founder and CEO C. Kelly Cofer, Director of...
Matthew Lautensack
Oct 8, 20194 min read


What Makes Your Community Unique
What Makes Your Community Unique? Identify and Embrace Your Story. Having worked with over 450 clients in over 30 states, The Retail...
Matthew Lautensack
Sep 25, 20192 min read


Change in Retail Is Not the End of the World, It’s Just Change.
Change in Retail Is Not the End of the World, It’s Just Change Retailers Try New Concepts to Remain Relevant The Wall Street Journal...
Matthew Lautensack
Aug 29, 20194 min read


Self-Employed, Entrepreneurs, Boomers
The Self-Employed, Entrepreneurs, and Boomers Recruiting these independent folks can make your retail/restaurant/office mix much more...
Matthew Lautensack
Jul 29, 20193 min read


Quality of Life Includes Retail
Companies relocating, want quality of life. Creating quality of life includes retail. A healthy economy, prosperity, a vibrant and...
Matthew Lautensack
Jul 2, 20193 min read


The Journey along the Road to Retail is a Marathon, Not a Sprint.
So your city or town wants to attract more retail and restaurants. Community leaders hear from all quarters that folks want a Target, a...
Matthew Lautensack
May 31, 20194 min read


Opportunity Zones in the Real World
Opportunity Zones in the Real World: The Retail Coach and Manassas Capital Connect the Dots on Opportunity Zones A lot of articles are...
Matthew Lautensack
Apr 29, 20194 min read


Webinar: Main Street Retail – Building Stronger Downtowns Block by Block
We cover: Downtown Retail Trends Factors affecting Downtown Retail Components of a Successful Downtown Retail Program Our new Block by...
Matthew Lautensack
Jul 25, 20181 min read


Odessa, Texas Renews Partnership with The Retail Coach
Another multi-year project back on the books. We love working hard for you, Odessa, Texas!
Matthew Lautensack
Jul 9, 20181 min read


Fredericksburg, Texas Renews Partnership with The Retail Coach
Fredericksburg, Texas is continuing their partnership with The Retail Coach another year. We are working hard for you!
Matthew Lautensack
Jul 9, 20181 min read


McKinney, Texas Renews Partnership with The Retail Coach
McKinney, Texas will continue a multi-year partnership with The Retail Coach. We love our friends in McKinney!
Matthew Lautensack
Jul 9, 20181 min read


Dickinson, Texas Renews Partnership with The Retail Coach
Another year on the books for Dickinson, Texas. We appreciate your continued partnership!
Matthew Lautensack
Jul 9, 20181 min read


Oak Grove, Missouri Renews Partnership with The Retail Coach
The partnership between TRC and Oak Grove, Missouri will continue for another year! We are excited to keep this great partnership going!
Matthew Lautensack
Jul 9, 20181 min read


Fairview, Texas Renews Partnership with The Retail Coach
The partnership between Fairview, Texas and TRC is continuing for another year! We love our long term clients!
Matthew Lautensack
Jul 9, 20181 min read


Marble Falls, Texas Renews Partnership with The Retail Coach
We are excited about another year of work with Marble Falls, Texas!
Matthew Lautensack
Jul 9, 20181 min read


Alton, Texas Renews Partnership with The Retail Coach
Another year of work is on the books with Alton, Texas. We are continuing to work hard for you!
Matthew Lautensack
Jul 9, 20181 min read
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