Revitalizing the commercial core retail district of Laguna Beach, CA
- The Retail Coach

- Aug 8
- 1 min read
Updated: Aug 15

Yesterday, the City of Laguna Beach hosted a well-attended Retail Public Workshop in the City Council Chambers as part of the City’s ongoing Economic Development efforts. The workshop featured members of the City’s Economic Development Team and The Retail Coach, the City’s new retail recruitment partner, and included a productive and engaging discussion with the community.
The City sincerely appreciates the feedback shared by residents, business owners, and property owners who participated. The input is playing a key role in shaping the City’s strategy for business retention, attraction, and expansion. Attendees offered valuable ideas about the types of resident-serving businesses they would like to see in Laguna Beach, as well as suggestions for reducing retail "leakage"—the need to shop outside the city for goods and services.
Thank you to everyone who took the time to attend and share your voice. Your involvement is essential in helping Laguna Beach support a vibrant, balanced, local economy. In the coming weeks, the City will publish a public survey to gather additional input from residents on the types of retail they would like to see in the community.




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